Can Purchasing Generic Brand Products Help You Lower Debt?

By Money Maven on August 28, 2010 2:44 AM  

It's probably no surprise that making the switch from name brands to generics can save you a bundle. But despite the still-dragging economy, some Atlanta consumers are continuing to hold out.

Yes, it's true that some generic brands don't get the job done as well - think scratchy toilet paper and leaky baby diapers. But the vast majority of store-brand goods perform the same function at a fraction of the cost, potentially saving you thousands of dollars a year, say Atlanta bankruptcy attorneys. That's nothing to sniff at when you're looking for ways to pay down debt.

Having trouble switching over? It might be easier once you realize how identical some of these products really are. Take pantry staples like sugar, flour and baking soda, for instance. It doesn't matter who makes them, they're made out of the same stuff. Sugar by any other name will always taste as sweet.

So why are some of us so loyal to name brands? Simple: we're brainwashed by advertisers. Medicine is a great example. We're all familiar with Tylenol, for instance. The active ingredient in Tylenol is acetaminophen. Can you guess what the active ingredient in Target's generic painkiller? Acetaminophen. Same drug, same effect. Going generic with OTC medicines can save you a few bucks with each purchase. Going generic with prescription meds, on the other hand, can save you an average of $100 each time.

Ultimately, a smart shopper will choose the products that offer the most satisfaction for her dollar. If that means a snappy slogan and recognizable logo, then more power to you. But most customers benefit from knowing they're spending less on purchases -- from fruits and veggies to cereal to paper napkins - that do the same job. With that extra savings, you'll have more money to pay the bills - or to lower the balance on your debt. Of course, if you discover that your debt is still too big to handle alone, there's no shame in getting help. With the right bankruptcy plan, you can lower debt and free up more money for the rest of your life. Find out for free if bankruptcy is right for you when you try a complimentary personal debt analysis with an Atlanta bankruptcy attorney.